Barfoot and Thompson, Kerikeri
HEADSHOTS – You hate having your photo taken… but professional photographs are an essential part of current marketing strategies, so it is important to EMBRACE YOUR FEARS for the good of your business because YOU and your people are the heart of your brand!
+ the right photographer will make you laugh, have fun and forget your fears!!
Stock photos have their place but clients aren’t stupid, they can tell if the photos you’re using aren’t authentic!
Every business should have content that represents its brand in an interesting and authentic way. Your story (captured in photos) helps make your brand authentic and relatable so audiences can have a ‘click’ moment and engage.
Headshots are a great start to your photography arsenal!
What they do when done right
Connect and generate understanding of your business – the whys, what’s and howsCan be used to introduce your staff and yourselfYour photos should be professional and relatable (so if you’re a farmer don’t wear a suit unless it’s relevant to an aspect of your business you are trying to showcase) Thought should be put into what you wear, your locationBranding images are used across marketing platforms from social media, email, and websites or printGreat branding photographs drive potential leads to engage with your brand (the power of an open, friendly smile is real!)Commercial photographs can be a priceless asset to your business encouraging relationships and trust with your target audience